A survey of 367 crypto investors finds that personality and social media influencers rarely drive decisions directly. Instead, they work...

A study of 252 millennials suggests that fun and trust, more than product facts, drive engagement with fashion influencers on...

A new study finds that shoppers who think they know a lot, but actually don't, may be the most likely...

A field experiment on Twitter found that when prominent economists shared job candidates' papers, the work drew far more attention...

A study of 100 teams finds that a leader's self-promoting narcissism tends to spark team initiative, while their defensive, rivalry-driven...

When a German bookstore closes, monthly print sales drop by about 744 copies, and online retailers do not pick up...

A study of Italy's 20 regions finds that higher income inequality is linked to lower attendance at theaters, concerts, and...

A new study finds classical music can raise the top price shoppers will pay, but mostly for indulgent treats and...

New research suggests the reviewers most confident in their own persuasiveness may write the least convincing reviews, because readers find...

A study of 4,150 products at a major retailer finds that switching to one consistent price across online and physical...