What traders actually look at: Eye-tracking study finds the price chart is largely ignored
An eye-tracking experiment finds that traders fixate on the order book, not the price chart, when making decisions in simulated ...
When ICE ramps up, U.S.-born workers don’t fill the gap, study finds
A new working paper finds that in U.S. areas where ICE arrests surged in 2025, likely undocumented immigrants worked less, ...
Why a blue background can make a brown sofa look bigger
New research finds that products displayed against high-contrast backgrounds appear larger to shoppers than the same products shown against similar-hued ...
Why brand names like “Yum Yum” and “BonBon” taste sweeter to our brains
New research finds that brand names with repeated sounds, like "BonBon" or "Yum Yum," lead consumers to expect sweeter flavors, ...
How the science of persuasion connects to B2B sales success
A review of 32 studies reveals how psychology-based persuasion models and adaptive communication skills are linked to better outcomes in ...
Can AI shopping assistants make consumers less willing to choose eco-friendly options?
New research finds that AI shopping assistants can distort consumers' sense of time, making them less likely to choose eco-friendly ...
Relying on financial bonuses might actually be driving your sales team away, new research suggests
Why do sales agents quit? Two studies reveal that internal motivation and schedule control outweigh financial rewards for keeping talent.
Why the most emotionally skilled salespeople still underperform without one key ingredient
New research finds salespeople perform best when their emotional intelligence matches their confidence level, and overconfidence is the most damaging ...
Why cramped spaces sometimes make customers happier: The surprising science of “spatial captivity”
New research reveals that cramped spaces in service settings can actually boost customer satisfaction when people feel psychologically threatened, turning ...
Seven seller skills that drive B2B sales performance, according to a Norwegian study
A study of 236 Norwegian salespeople identifies seven distinct skill dimensions that matter in B2B selling, offering a practical framework ...