A sweeping meta-analysis of over 300 studies finds that storytelling outperforms facts in written marketing, but the real winner may ...

New research reveals why diversity initiatives sometimes drive existing customers away and identifies practical strategies brands can use to promote ...

A meta-analysis of 135 experiments finds that influencer size shapes marketing outcomes in surprising ways, with smaller influencers driving engagement ...

New research across nine experiments finds political conservatives prefer baby-faced product designs more than liberals do, and purity-related moral values ...

A new study finds that giving customers a free gift before they buy anything can boost spending by over 30% ...

New research finds that social media influencers who appear middle-aged often outperform the youngest creators, challenging the long-held belief that ...

New research reveals which salesperson qualities matter most to today's informed consumers, how those preferences shift across retail, direct-selling, and ...

New research reveals that salespeople driven to beat their own past performance may outwork and out-help those focused on beating ...

A study of 302 B2B salespeople finds that servant leadership is linked to lower turnover intentions and higher confidence, but ...

A study of 381 pharmacy sales reps in Vietnam found that emotional intelligence, especially emotion regulation, was linked to stronger ...