The hidden cost of a splashy launch: how rivals read your every move
A new working paper argues that startup experiments are public acts rivals read closely. The choice to launch loudly can...
Read moreDetailsNew study finds California’s fast-food wage hike lifted pay without cutting employment
California's $20 fast-food minimum wage was predicted to wipe out jobs. A new working paper finds pay rose about 7...
Read moreDetailsWhen a sales clerk calls you “Boss”: How small social signals shape what shoppers buy
A study of 334 shoppers in Ghana finds that a salesperson's looks and use of respectful titles like "Boss" or...
Read moreDetailsDoes hating a rival brand make you more loyal to your favorite?
New research on 445 smartphone users finds that hating a rival brand is linked to lower, not higher, intentions to...
Read moreDetailsBig cities build adult skills but may shortchange childhoods, study finds
A new analysis of Census data finds that places good for adult careers tend to be worse for children's long-run...
Read moreDetailsWhy a bad memory can make you fear higher inflation
A survey experiment on more than 4,000 Dutch households found that prompting people to recall a personal hardship, even one...
Read moreDetailsGrowing up rich isn’t the same as growing up wealthy: A new map of American opportunity
A new study tracking 3.4 million families finds that the geography of wealth mobility looks different from the familiar income...
Read moreDetailsThe hidden cost of chasing quotas in business-to-business sales
A study of 227 business-to-business salespeople finds that a manager's fixation on the bottom line tends to spread to their...
Read moreDetailsCrypto’s “ecology of noise” and how investors try to survive it
A study of nineteen cryptocurrency investors finds that being flooded with conflicting information often produces exhaustion, anxiety, and snap decisions,...
Read moreDetailsWhat makes a TikTok ad stick? A study breaks down the sights and sounds that drive engagement
A study of 900 TikTok ads identifies four audiovisual ingredients tied to engagement: casual speech, rhythmic sound, vivid color, and...
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