When a sales clerk calls you “Boss”: How small social signals shape what shoppers buy
A study of 334 shoppers in Ghana finds that a salesperson's looks and use of respectful titles like "Boss" or ...
Why investors hate regret more than losses: Inside a study of irrational money decisions
Researchers tested how four mental biases shape investor decisions and found that fear of regret outranked even fear of losses, ...
Does hating a rival brand make you more loyal to your favorite?
New research on 445 smartphone users finds that hating a rival brand is linked to lower, not higher, intentions to ...
Big cities build adult skills but may shortchange childhoods, study finds
A new analysis of Census data finds that places good for adult careers tend to be worse for children's long-run ...
Do volatile stocks make people trade like gamblers? A new experiment says yes
A controlled experiment with 604 gamblers found that more volatile stock prices led to significantly more trading, with the effect ...
Why a bad memory can make you fear higher inflation
A survey experiment on more than 4,000 Dutch households found that prompting people to recall a personal hardship, even one ...
Can lottery-like stocks actually boost momentum returns? A six-decade study says yes
Lottery-like stocks usually disappoint investors. But a new study finds that pairing them with a momentum strategy flips the script, ...
Growing up rich isn’t the same as growing up wealthy: A new map of American opportunity
A new study tracking 3.4 million families finds that the geography of wealth mobility looks different from the familiar income ...
The hidden cost of chasing quotas in business-to-business sales
A study of 227 business-to-business salespeople finds that a manager's fixation on the bottom line tends to spread to their ...
What happens inside a trader’s head when the market turns against them?
A three-day trading simulation with eight students reveals how cognitive biases shift hour by hour when markets turn sour, with ...