Can criticism be a sign of brand loyalty? A study of gaming communities says yes
Analyzing 23,000 Reddit posts with AI, researchers found video game fans defend their favorite titles more than they praise them, ...
What a brainwave headset revealed about why some traders make money and others don’t
Researchers put wearable EEG headsets on 16 professional day traders during real, high-stakes trading. Brief spikes in neural engagement before ...
When beauty backfires: Why some shoppers steer clear of good-looking salespeople
New research finds that women in committed relationships tend to avoid strikingly attractive salespeople, choosing plainer-looking staff instead. The pattern ...
One office day a month? A remote-work experiment finds surprisingly large gains
A randomized trial at a Turkish call center finds that bringing fully remote workers together just one day a month ...
The “perfect” AI face may be turning shoppers off
As AI-generated hosts flood shopping livestreams, new research suggests the facial traits humans find beautiful in each other can backfire ...
A Chicago economist links decades of interest-rate movements to public memory
A working paper finds that decades-long swings in real interest rates across the U.S., Germany, U.K., and Japan track slow-moving ...
The wrong people are raising their hands for management jobs, a new study suggests
A large study finds that people eager to become managers often perform worse than those chosen at random, and that ...
The traders betting against Bitcoin, and what their moves reveal
New research on spot Bitcoin ETFs finds that short sellers pile in when crypto optimism peaks and can briefly predict ...
New study shows how a single hot week causes a delayed economic slump
Weekly U.S. data show that a hot week produces a brief economic bump, then a slow slide that lasts more ...
Marriage affects women’s business ownership differently across cultures
A study of more than 142,000 people finds that marriage widens the gender gap in self-employment most in cultures comfortable ...