AI in Business
The pronoun trick that makes virtual influencers feel more human
New research finds that virtual influencers seem more human, and more persuasive, when they address audiences directly with "you" instead of narrating personal stories with "I."
Can generative AI unlock employee creativity? Only with the right psychology, study finds
A study of 580 workers at 116 Chinese B2B firms finds that AI-powered supply chains boost employee creativity, but only when workers also have strong motivation and resilience to handle the technology.
Can AI read the market’s mood? Researchers test DeepSeek sentiment scores against Shanghai stock returns
Researchers used the DeepSeek AI model to score 29,077 Chinese financial headlines, then filtered those scores through prospect theory to test whether the results tracked Shanghai Composite Index returns.
Does admitting a message is AI-written turn customers off? A new study weighs in
A study of 436 consumers finds that human-sounding AI marketing messages tend to boost willingness to buy by building a sense of social presence and trust, and that disclosing the AI's role softens but does not erase the...
The way you use AI shapes how you feel about your job, new study shows
A new experiment finds that passively copying AI-generated content can lower workers' confidence and sense of meaning, while drafting first and using AI to refine preserves their connection to the work.
Can ChatGPT outperform a human financial planner? A controlled experiment weighs in
A new experiment pitting human financial advisors against ChatGPT found that AI and hybrid advice led to better projected portfolio outcomes, largely because participants were more willing to follow the recommendations.
How researchers trained an AI to minimize portfolio risk from end to end
Researchers built a neural network that learns to filter the noise out of stock covariance estimates. Trained on a few hundred stocks, it scaled to 1,000 and produced lower-risk, steadier portfolios than standard methods across 25 years of...
ChatGPT’s launch is linked to a rise in investor optimism, study finds
A new study tracks investor mood in stock and crypto markets before and after ChatGPT's 2022 launch, finding sentiment rose afterward, though the chatbot explains only a small share of the shift.
How a regional bank measured the “mental tax” of financial decisions
A field experiment with 600 elderly bank customers in China tested whether AI-generated messages could reduce the mental effort of financial decisions, cutting fraud transfers and boosting safe-product adoption.
How accurate are AI patent counts? A new tool suggests the standard measure misses most of them
A new classifier for AI patents finds the standard USPTO tool misses most real AI inventions. Applied to U.S. and Chinese filings, it reveals convergence in AI output but sharply different institutional and geographic patterns.