New research links two basic psychological needs, autonomy and relatedness, to stronger salesperson-manager alignment. That alignment, in turn, is tied...

New research finds that logos conveying stillness make brands seem more premium, while motion-suggesting logos do the opposite. The effect...

New research finds that more vivid product colors lead consumers to expect stronger smells, bolder tastes, and more intense textures,...

A 15-author research team proposes a new framework showing how brands, influencers, and platforms compete and collaborate in a $24...

Personalized ads generally boost persuasion, but a major research review reveals they can also backfire, depending on what the match...

A meta-analysis of 150 studies and nearly 60,000 consumers challenges the long-held marketing belief that high customer expectations lead to...

A review of 80 studies finds that tailoring persuasion strategies to people's personality traits works far better than generic messaging,...

A new study finds that simultaneous increases in customer and employee satisfaction are linked to lower stock returns in the...

New research across five experiments finds that correcting brand misinformation with fact-checking labels does not backfire, but restoring brand reputation...

A sweeping meta-analysis of over 300 studies finds that storytelling outperforms facts in written marketing, but the real winner may...