New research reveals why diversity initiatives sometimes drive existing customers away and identifies practical strategies brands can use to promote...

A meta-analysis of 135 experiments finds that influencer size shapes marketing outcomes in surprising ways, with smaller influencers driving engagement...

New research across nine experiments finds political conservatives prefer baby-faced product designs more than liberals do, and purity-related moral values...

A new study finds that giving customers a free gift before they buy anything can boost spending by over 30%...

New research finds that social media influencers who appear middle-aged often outperform the youngest creators, challenging the long-held belief that...

New research reveals which salesperson qualities matter most to today's informed consumers, how those preferences shift across retail, direct-selling, and...

New research reveals that salespeople driven to beat their own past performance may outwork and out-help those focused on beating...

A study of 302 B2B salespeople finds that servant leadership is linked to lower turnover intentions and higher confidence, but...

A study of 381 pharmacy sales reps in Vietnam found that emotional intelligence, especially emotion regulation, was linked to stronger...

A study of 332 Chinese employees finds that goal-focused, relationship-neglecting bosses may trigger counterproductive behavior and burnout in manipulative employees.