Research across five studies finds that founders who smile receive higher funding and valuations, with perceived trustworthiness playing a key...

A survey of 564 millennials across 24 nationalities reveals which sales promotion benefits actually drive their buying intentions, and which...

New research finds that salespeople who can "read the room" may also be better at managing stress, thanks to a...

When a business makes a mistake, offering a small discount might seem like a safe fix. New research shows this...

Business owners are often celebrated for innovation but criticized for misconduct. A recent study in Strategic Change investigated this duality,...

Mobile game advertisements frequently show characters failing simple puzzles. A new study investigated this trend, exploring how a viewer's competitive...

When companies name new products, their linguistic choices matter. A new investigation reveals that repeating syllables, such as the "miu"...

A recent study investigates how people respond when artificial intelligence programs and human employees estimate wait times. The research shows...

When companies design marketing campaigns, they must choose the right spokesperson. A 2022 study investigated whether consumers are more persuaded...

CEOs who score higher on narcissism tend to push their companies toward strategies that break from industry norms, new research...