When companies name new products, their linguistic choices matter. A new investigation reveals that repeating syllables, such as the "miu" ...

A recent study investigates how people respond when artificial intelligence programs and human employees estimate wait times. The research shows ...

When companies design marketing campaigns, they must choose the right spokesperson. A 2022 study investigated whether consumers are more persuaded ...

CEOs who score higher on narcissism tend to push their companies toward strategies that break from industry norms, new research ...

Salespeople may improve persuasion by moving their hands. An analysis of TED Talks and controlled experiments shows that using gestures ...

Managers often struggle with manipulative or narcissistic employees. A new study reveals that specific leadership behaviors can act as a ...

A new study reveals that interacting with AI speeds up our internal sense of time, making us less willing to ...

New data confirms that hyper-targeted marketing triggers a specific psychological defense that ruins brand trust.

A new study analyzes 100 person-brands to reveal how creators move beyond likes to capture actual financial value.

Operational data from a Fortune 100 company reveals that schedule control and training reduce turnover better than commission checks.