Can a computer-generated host replace a human? New data shows that an avatar’s ability to act and think naturally is ...

Scientists used eye-tracking to find that ads evoking autobiographical memories help consumers recall brands better than facts.

Researchers found that adolescents who detect hidden photo editing on Instagram view the associated brands more negatively.

New data links Generative AI to better sales outcomes. A study reveals how the tech reduces admin work and boosts ...

A new study uses brain scans to see how brand history affects shoppers. Results show older brands create less cognitive ...

A new study of 84 million orders reveals how at-purchase and post-purchase discounts drive online product returns.

A study has revealed that listening to a health expert reduces what consumers will pay for sugary foods but does ...

Are influencers or movie stars better for business? Researchers tested consumer attitudes to determine the most effective endorsement strategy.

A study reveals that marketing games fail to influence buyers when they feel rushed, highlighting the limits of gamification strategies.

Why do some ads work and others fail? Brain scans offer new clues to personalized persuasion.